Iscon one of the big wholesale companies stocks, with online and offline marketing channels.
Challenge
Find new channels and markets for distribution .
Solution
1. Initial target keywords. First, the team used Statistics to identify 170 keywords that had high search volume and were relevant to the Stock category. 2. SERP visibility. Then, turned to BrightEdge Intent Signal to analyze the SERP visibility of these keywords. Intent Signal is the first and only solution that tells you whether a keyword has any organic result above the fold on SERP, and whether your content ranks above the fold for that keyword. Within minutes, Intent Signal revealed a subset of keywords with the most promise: keywords with organic listings above the fold where STACK’s content was also within striking distance of ranking above the fold. These keywords were assigned to the “Optimize” category in the Intent Signal dashboard. 3. Competitive research. They then used BrightEdge Share of Voice to analyze the competitive landscape of these keywords, inspecting the content themes and content structure of the page URLs that ranked high on SERPs. .
Results
In just one month, the results proved the success of their approach. The keywords in this optimization project increased site visits by 63%, with average bounce-rate-by-page reduced by 75%. Some keywords jumped in ranking significantly.
