The Datwork Increases Organic Traffic by 246%.
Challenge
The Datwork is the leader in providing integrated governance, risk, and compliance solutions that help organizations mitigate risk, achieve compliance, and, ultimately, create better, more ethical workplaces. The Datwork was competing with larger, better-funded providers and needed to be smart and efficient with their content to generate organic search results..
Solution
Olphsen approached the problem with a competitive content assessment to identify new content ideas, content gaps, the best content types, content mix, and what was working best for competitors. She did the content assessment by running a competitor content audit, creating a competitor dashboard in BrightEdge, and, most importantly, performing a keyword audit of competitors. “This is something our fantastic customer success reps at BrightEdge did for us.” Olphsen said. She recommends selecting 3 content ideas you could add to your content calendar for the coming quarter to get started.
Results
The thorough competitor content analysis paid off as Olphsen, despite her smaller team and more-limited resources, produced a range of high-performing content that achieved higher rank, more than doubling words in positions 1-3 on major search engines. This led to a 43,800-visitor increase to the site and a stunning 52,700-visitor increase to the expanded blog, which contributed substantially to the revenue objectives and business growth.
